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Brands’ cost-cutting moves are costing them customers

Brands’ cost-cutting moves are costing them customers

CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing

Why Simple Brands Win

Why Simple Brands Win

The greatest brands make life simple. Think Google, Amazon, or even Dunkin’ Donuts. They cut through the clutter by delivering what consumers want, when they want it, without hassle. By simplifying customer experience in a complex world, these brands win

Why Tech Brands Should Worry About Storytelling | HackerNoon

Why Tech Brands Should Worry About Storytelling | HackerNoon

In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder why they are in the same sentence. However, research has proven that consumers

Defining Your Brand Vision - Branding Strategy Insider

Defining Your Brand Vision - Branding Strategy Insider

Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three. Steve Jobs wanted this, “Put a ding in the universe.” Henry Ford wanted to make cars that ordinary Americans

Sofia Pusa's quirky festival branding summons the spirit of Scandinavian dance

Sofia Pusa's quirky festival branding summons the spirit of Scandinavian dance

If you live outside of Scandinavia, contemporary dance isn't something you naturally associate with the region. But the Nordic countries are brimming with cutting-edge dance talent. And so, in 2010, dance organisations in Finland, Denmark, Sweden and Norway

Number shift boosts exposure for NASCAR team sponsors

Number shift boosts exposure for NASCAR team sponsors

Sponsors of NASCAR teamshave received increased brand exposure from paint schemes this season, thanks to a change that shifted the positioning of number decals on cars, according to a Nielsen analysis and interviews with industry executives. Starting this

Council Post: Why Branding Brings So Much Value To Early Stage Tech

Council Post: Why Branding Brings So Much Value To Early Stage Tech

By Daria Gonzalez, founding partner and CEO at Wunderdogs, a brand consultancy focused on technology and innovation. Former early-stage VC. Great brands are not an accident — they're built early and by design. Yet, storytelling and branding are two often

How to Create a Successful Branding Campaign By Using Interesting Design Ideas

How to Create a Successful Branding Campaign By Using Interesting Design Ideas

Creating a successful branding campaign is no easy task. However, it is necessary to ensure that your company gets the recognition that it deserves, particularly in an increasingly crowded marketplace. To get started on this endeavor, you will need to

Best Instant Coffee: Our Favorite Brands - Sunset Magazine

Best Instant Coffee: Our Favorite Brands - Sunset Magazine

Instant coffee has come a long way, and current offerings are perfect for camping, road tripping, or your next hotel stay. Perhaps I have an anxious attachment style when it comes to to espresso, but I’m a firm believer that a proper cup of coffee is as

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