July 27, 2022·10 min read
10 Proven Video Scripts and Email Templates for Virtual Selling
Virtual selling is the name of the modern sales game. Here are 10 video scripts and email templates that help real-world sellers break in with prospects remotely.
“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world.
Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences.
But then the pandemic changed all that. With outside sales off the table, inside sales—done remotely from an office or over the phone—became the new standard. And even as buyers settle back into old norms, sellers are discovering that their virtual selling tools and tactics are helping them score more replies, meetings, and deals.
In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.
Stumped on how to get started? We got in touch with our partners to find out how their sales teams make virtual connections. In this guide, you’ll discover their winning email scripts and templates (with video examples!) that real sellers use to achieve success with virtual selling.
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Contents
5. Tools for Virtual Selling
First Touch Video Scripts and Emails
Video is an incredible way to make a first impression with a prospect. Buyers are often amazed by the personal engagement that comes with a video message—and you get to establish that invaluable face-to-face connection without the need to actually meet them in person.
Here are a few top-tier templates from our friends at Impact, Revenue River, and SmartAcre.
First Touch: Personalized First-Touch Intro (from Impact)
Email Template Hey Teri,
I noticed on your LinkedIn profile that your organization would like to start using more video content. Check out this 30-second video I made for you on how companies like IMPACT are using personalized video in the sales process to humanize the buying experience for prospects. Video allows your prospects to form a relationship with you before you have a conversation, set expectations for the appointment and more.
See my video here:
Let’s schedule a time where I can talk you through this!
Video Script
First Touch: Account-Based Video (from SmartAcre)
Email Template
Hey [first name] / Personalize!
Kudos on your impressive digital marketing strategy. / Something relevant to their role.
Curious if you are getting the most out of every step of your leads to sales process? / Hit on a challenge.
Here’s what I noticed while I was on your website. / Add value.
Watch this 90 second video. Not going to lie, a few cookies were harmed in the filming process. Find out why… / Tie to “offer”
Let’s talk at your convenience. Book time on my calendar, chat with us on our website, or reply to this email. / Give them multiple ways to connect so they can base it on their preferred format, not yours.
Video Script
Let me know if you have any other questions and thanks so much for watching!
Example Video
Follow-Up Video Scripts & Emails
So you’ve made that initial connection, but now your prospect’s gone dark. No need to panic! Video is a great solution for those deals gone cold.
Here’s a selection of great follow-up video templates from HubSpot, as well as our very own Vidyard sales team.
Follow-Up: No Response (from Vidyard)
Email Template Hey ,
I haven’t heard back from you. I wanted to bring your attention to XYZ…Since you , I thought this would be relevant/you’d want to explore.
I made you a video to provide more information/say hello.
Please let me know your thoughts.
Video Script
Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot)
Email Template Hey ,
I realize time is valuable and maybe this isn’t the best time to have a conversation about our product. Before I go quiet, I wanted to send you tthis short video and leave you with a useful resource.
Watch this short video to learn what this resource includes
Video Script
Introduction
Hi team, Over the last few weeks I have tried to get in touch with you and your team. Recognizing the current state of the industry I can only imagine the strain you might be under. That in mind, I went and downloaded our 2020 Marketing Insights whitepaper for you. Perhaps your team will find value in the resource when strategizing for what’s to come.
Value
The attached document has insights into how consumers have shifted their focus, the ways in which they are spending their time and how best to connect in new ways.
Purpose
While our tools certainly help you to better connect with the buyer, our resources often become a great way to stay informed of trends in marketing + sales and enable your team to make the most effective decisions each step of the way.
Next Steps
My hope is that you takeaway some good insights from my past emails and that this last one serves as a good next step to helping you.
CTA
Should you ever want to discuss strategy, GTM plans or growth models I am always happy to reconnect with you – I might send you resources from time to time as well in hopes of continuing to help from the sidelines.
Thank You
Be well, I’m here if you ever need me.
Example Video
Closing Video Scripts and Emails
You’re almost across the finish line. It’s time to close that opp! A video message can help drive that deal to success.
Check out these business-winning templates from Six & Flow and Salted Stone.
Closing: Micro Demo Video (from Six & Flow)
Email Template
Hey ,
Great to chat with you today and I appreciate you sharing some of the background on what’s going on at . From our conversation, there are a few main points where HubSpot can really help manage your growth processes: Giving your sales and marketing teams quickly accessible insights to better understand the flow of activities. Easily segmenting the most engaged leads so that your teams can better prioritize their time by following up with key contacts. Using automation to nurture your visitors based on their interest, and highlighting high priority leads for your teams to cut down on admin work
I’ve created a short (~3m30s) video below to walk you through what this looks like in HubSpot, check it out:
If you’ve got any questions or feedback ahead of our next meeting, please book a time and let me know how I can support.
Video Script
Let me know if you have any other questions and thanks so much for watching!
Example Video
Closing: Proposal Walkthrough (from Salted Stone)
Email Template
Hey ,
We’ve completed the proposal! There’s a lot of important information to review. The approach aligns with your timeline and goals.
Take a look at this brief proposal overview I recorded so you can find everything you’re looking for.
Do you have time to chat through this at on ? Here’s a link to my calendar—feel free to book time when it’s convenient.
Video Script
Introduction
Hey ! This is what we’ve been working towards together. I’m thrilled to be sending you our proposal.
Value
We’ve outlined a that’s guided by and backed by The goal of this is to , , and .
Purpose
This proposal document outlines the process, scope of work, budget, and timeline for Salted Stone to partner with .
Next Steps
The next step is to hop on a call this week to walk through the approach and address any questions you or your team may have.
CTA
You can find a link to my calendar in the email, feel free to book time when it’s convenient.
Thank You
Thank You — Looking forward to discussing your feedback!
Example Video
Post-Sales Video Scripts & Emails
Just because you closed that deal doesn’t mean you’re done quite yet. Video is a great tool for keeping momentum rolling through post-sales activities, like upselling or handoffs to other teams.
Here are a couple of handy post-sales templates from BabelQuest and New Breed.
Post Sales: Upsell/Re-Engagement (from BabelQuest)
Email Template
Hey ,
I wanted to reach back out because of your conversations with in . To jog your memory, your team was interested in XYZ. In the video below, I have summarized our previous conversations around XYZ.
Looking forward to hearing from you to see if this is still a priority/if this is a better time to chat.
Video Script
