We live in a digital era and there’s no going back from this phenomenon. All companies today need to have a website if they want to stay competitive and keep up with the competition and user habits. However, it’s not enough to just make a website and expect great results. Your digital marketing efforts need to be constantly updated with the newest trends and tech developments if you want to attract more visitors and retain old users. This article will definitely allow you to stay in the loop with new strategies for optimizing your website with new digital marketing trends.
With technological advancements like Virtual Reality, Augmented Reality, voice search, and other innovations, more and more people can engage with the digital space and reach your website. New accessibility trends push businesses to strive towards full inclusivity for everyone. It’s crucial to introduce accessibility features for people with disabilities and limitations so your digital marketing efforts can reach all potential clients (something that was previously considered impossible).
Short-form video marketing has become increasingly popular thanks to social media sites like Tiktok, Instagram Reels, and YouTube shorts. Today, brands can simply pick up a smartphone and record a video that the users can find engaging. For instance, customers love to see how your business functions behind the scenes, how your staff works and enjoys their day, or receive how-to tutorials from experts. Make sure your videos maintain their quality even when viewed on a smartphone, though. These videos can be embedded on your website as a great way to boost user engagement while they browse online. With proper video-structured data, your videos might even be eligible for ranking on Google video result pages (which is great for additional exposure to your website).
Page’s Expertise, Authority, and Trust in subject matter (E-A-T for short) have been a great focus of Google rankings since 2021 when they announced their updates of content ranks in search engines. Quality E-A-Ts is a crucial element that can help everyone, from search engines to brands and users. These key characteristics allow better user conversions which result in experiences driven by trust and expertise. There’s no better way to assist new users with converting and reassuring them of your brand’s trust and credibility than through good E-A-Ts.
Luckily, it’s easy to improve E-A-Ts. Firstly, boost your website with FAQ content which helps both rankings and aids customer experience. Secondly, regularly update author and product profiles and make them clearly visible and informative. And finally, add guest post content that can provide additional insight (provided by experts, of course).
Most brands today are changing the way they interact with their customers, focusing more on customer convenience than anything else. Smart brands make a real effort to provide their users with various channels to reach them, be it through social media, live chats, forum discussions, different forms, and email addresses, etc. For instance, if you take a look at Pet ID tags and their website, you’ll notice easy-to-spot contact features. Their very clear and attention-grabbing website aside, they provide simple forms for contacting the team, as well as technical assistance and product support. It’s also smart to adopt the habit of answering reviews and feedback from your customers, be it positive or negative. Being a top communicator (fast in responding and having a consistent message), you will attract customers.
Google has an interesting goal for 2024—to completely remove third-party cookies from their most popular product, which is Google Chrome. This achievement will have a great impact on online ads, their tracking, and implementation. They even put out an update that disables third-party tracking cookies automatically. Once we all switch to this regimen, organic networks will become essential for continued client acquisition and staying competitive in the market. The year 2023 is, therefore, the perfect time to focus more on SEO if you’re not already investing in it. Spend time and energy developing engaging and valuable content for your niche while maintaining the technical soundness of your website to rate highly on Google for pertinent searches.
Businesses should accept that their digital marketing efforts must be continuous, adapting to new trends and changes in the market. If your goal is to boost your online presence, it’s necessary to invest in the trends we just mentioned above to increase visibility, improve user experience and boost sales. In order to stay afloat in this turbulent market saturated with competition, the discussed trends will definitely give an upper hand.
